Terms Used In Search Engine Optimization

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Search Engine Optimization is the art of getting your website on the top ranking results of a search engine, when a user types in the keywords that are relevant to your content. Whilst dealing with an optimizer you will come across certain terms which might confuse you.

Let’s take a look at some of them.

Algorithm - A system that a search engine uses to rank the web pages in its index, for a certain query. The working of an Algorithm is kept a secret.

Back links - Direct links to your websites through other sites. This is called Off-page optimization of Search Engine Optimization.

Banned - Removal of pages from the index, if they are found to be violating the rules like spamming.

Click-through Rate - Out of the people who saw the link, how many actually clicked and visited it.

Cloaking - Showing a completely different content to the spiders from what the visitors would see.

Conversion rate - Number of visitors that are converted into clients.

Cost per click (CPC) - The advertiser pays an amount for every click he receives on the link leading to his website.

Cost per mille (CPM) - The advertiser pays an amount for every thousand times his ad is flashed on the site.

Crawler - An element of a search engine that crawls on the web to collect listings, travels link by link to understand the connectivity of the pages.

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De-listing - Removal of pages from the index of a search engine because they have not been updated for a long time.

Directories - A search engine where the listings are collected by humans, and not by automated web crawlers.

Index - Collection of information in the search engine.

Listings - The list of result that appears on the result page a search engine.

Search Engine Optimization works towards getting your site on top of the listing.

Meta-search engine - Search engine that brings up listing from other search engines rather than from its own index.

Meta tags - Tags that help the search engine understand the contents of a site. Putting correct Meta tags is called on-page optimization in Search Engine Optimization.

Meta robots tag - Does not allow a webpage to be listed.

Natural listings - The listings where an advertiser does not pay to be listed.

Paid placement - An advertiser pays to get a higher listing

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Rank - The order of the listings in search engine results.

Reciprocal link - Exchanging links with another site.

Search engine - A service where users get the sites in which information regarding their query is stored.

Search Engine Optimization (SEO): Enhancing a website so that it appears at the top of the listings, of a search engine.

Spam - Any marketing method that is detrimental to the delivery of relevant search results.

Spider - Same as Crawler.

Submission - Sending of a URL to be included in the index of a search engine.

Knowing the terms used in a Search Engine Optimization the task of understanding the process becomes easier.